Strategy Maps: Converting Intangible Assets into Tangible Outcomes [Robert S. Strategy Maps and millions of other books are available for site Kindle. Published by Soundview Executive Book Summaries, P.O. Box , Concordville, The strategy map allows managers to align investments in people, tech-. Strategy Maps book. Read 26 reviews from the world's largest community for readers. More than a decade ago, Robert S. Kaplan and David P. Norton introduc .

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Strategy Maps Book

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that. This is a very good book if you want to follow a detailed process for strategy. The maps are very good tools for guiding you through Read full. I read the book, and I must say that in many ways I liked it a lot. This is a very good book if you want to follow a detailed process for strategy. The maps are very .

The main purpose of this book ''Strategy Maps'' is to provide a more visual description of the Balanced Scorecard, which is achieved through literally mapping the strategy. Kaplan and Norton mention 2 ways of increasing shareholder value: Growth strategies and Productivity strategies. To make a connection to the income statement: You can increase net income by either increasing revenue growth strategy or decreasing expenses productivity strategy. Operation Management processes 3. Innovation processes 4. Regulatory and Social processes A separate chapter is dedicated to each of these 4 types of processes. The Operation Management process can be divided in 4 different groups of processes: - Supply: Develop supplier relations - Production: Produce products and services - Distribution: Distribute to customers 2. The Customer Management process has the following sub-processes: - Selection: Decide which customers you want to target - Acquisition: Acquire the customer - Retention: Make sure the customer stays a customer - Growth: Enhance customer value, i. Regulatory and Social process category focuses on: - Environment - Employment - Community. As I mentioned, in each case a comprehensive set of objectives and indicators is presented, which makes it easy to see how this part of the book can be implemented in real life. However, despite the fact that so many examples of objectives and indicators were given, this part is also the most academic.

Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships.

Also read: NYC MAP PDF

Then, in The Strategy-Focused Organization , Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.

Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.

Summary of Strategy Maps - Kaplan Norton. Abstract

Providing a visual "aha! Read more Read less. Discover Prime Book Box for Kids. Learn more. Frequently bought together.

Total price: Add all three to Cart Add all three to List. These items are shipped from and sold by different sellers. Show details. download the selected items together This item: Strategy Maps: Ships from and sold by site. FREE Shipping. The Balanced Scorecard: Translating Strategy into Action by Robert S. The Strategy-Focused Organization: Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. Translating Strategy into Action.

The Execution Premium: Linking Strategy to Operations for Competitive Advantage. Ron Person. Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results. Paul R. Review " Read more.

Strategy map

Product details Hardcover: English ISBN Start reading Strategy Maps on your Kindle in under a minute. Don't have a Kindle? Try the Kindle edition and experience these great reading features: Share your thoughts with other customers. Write a customer review.

Read reviews that mention intangible assets kaplan and norton strategy map learning and growth strategy-focused organization strategic themes organizational capital value-creating processes regulatory and social strategy focused harvard business david norton kaplan and david robert kaplan balanced scorecard focused organization assets into tangible financial internal human capital help explain.

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One of my earlier bosses required that any idea, process, program, etc. He wouldn't review anything that didn't have a picture showing the process or relationships of ideas. So I tend to be an Excel spreadsheet, data kind of person although I really think I need to give this up laugh Other reviewers have commented on strengths. I really like this book in the way we are called to imagine our organizations relationally via a graphic strategy map.

I learned that my bosses demand for a picture was because the process of taking words and creating an image required a person to really think through the coherence, relationship, and logic of their ideas.

Words in combination with graphics can tell a story that taps into people's imaginations and speaks to differing learning preferences auditory versus visual.

I like this book because it provides a framework for systematically understanding your organization and the relational aspects of how things fit together ultimately in support of your mission. While all the books in the series have charts and figures this one has the most by far, within its pages.

Strategy Maps

Chapters show customer intimacy, product innovation, operational excellence, and standard platform pathways can be pursued. True to its subtitle, part 2 depicts the manner in which intangible assets including human capital, information technology, and organizational capabilities can be defined, described, measured and linked to value creation. This book clearly depicts the idea of strategy as hypothesis e.

That map indicates important areas of financial performance e. Another fine work by Kaplan and Norton. Converting Intangible Assets into Tangible Outcomes. Robert S. Kaplan , David P. More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships.

Then, in The Strategy-Focused Organization , Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.

Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha! Human Capital Readiness. Organization Capital Readiness.

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